Zeitschrift für Sozialwissenschaften

Abstrakt

Marketing in Facebook

Sriteja Volam

This paper explains how social media is increasing its importance in achieving it as a marketing channel for collecting information of the products and the services given by the company. Many brands are marketing their brand awareness in social media; this paper tells how the social media is used for marketing their brand in a smart way. With the growing popularity of social media such as Facebook and orkut the growth of users are increasing day by day by which the company can make aware of their product in a simple way by sharing it on the walls of the company’s home page.