Reeta Bora
The World Health Organization recommends exclusive breastfeeding until six months of age, followed by breastfeeding and complementary feeding to ensure optimal growth of children. Worldwide, 13 percent of deaths among children under five years of age can be prevented each year through exclusive breastfeeding. Although this benefit is recognized, breastfeeding rates during the WHO-recommended period are low, particularly in developing countries where the need is greatest. Several studies have shown that educational interventions significantly increase breastfeeding rates. Structured combined individual and group counseling currently appears to be the best method for improving breastfeeding rates.